· change from the 70s (DIY, true products, don't spend unnecessary money) to today
· new target group wants:
– aesthetic quality
– fun at responsible consumption
– LOHAS (Lifestyle of Health and Sustainability)
– enjoyment & pleasure instead of asceticism & ideological rebellious attitude
– this target group has the potential to become a group of social majority (5-10 years)
– Self-Indulgence instead of world improvement
– Approach on ethics through aesthetics instead of ideology
– Ethic is a feel good factor
– fun & benefit
=> This target group is only going to change their daily behavior for fun or benefit. Personal benefit will be one of the big targets we have to consider when we want to change human behavior.
– aesthetic quality
– fun at responsible consumption
– LOHAS (Lifestyle of Health and Sustainability)
– enjoyment & pleasure instead of asceticism & ideological rebellious attitude
– this target group has the potential to become a group of social majority (5-10 years)
– Self-Indulgence instead of world improvement
– Approach on ethics through aesthetics instead of ideology
– Ethic is a feel good factor
– fun & benefit
=> This target group is only going to change their daily behavior for fun or benefit. Personal benefit will be one of the big targets we have to consider when we want to change human behavior.
thefuntheory.com
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, just so long as it’s change for the better.
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, just so long as it’s change for the better.
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