When one in the design field hears ”Sustainability“ he/she probably mainly thinks about Produktdesign, Interiordesign, Architektur or Material Engineering. But Visual Communications Design also has a big influence on sustainability even if it is not as obvious as the other design categories.
Sustainable life versus green trend
Right now we experience a green trend. Organisations and companies sometimes try to greewash their appearance. But sustainable awareness is more than a trend. It can be a way of thinking and a way of living. We will run out of resources like fuel and water in the future. Wasting energy will costs more and more money and a sustainable way of life can save a lot of money. In Germany this green trend changed to a sustainable awareness a few years ago. And this proofs that this trend has a future to be more than a trend.
Behavioral Change with VC Design
I‘m especially interested in how graphic design as a part of the whole movement can influence and change peoples view on sustainability.
How do people react unconsciously to graphic design?
How can one influnce peoples view on sustainability without making them feel bad?
How can we as graphic designer make people aware of their own influence on sustainability?
Graphic design and sustainbility should be more that using recycled paper for packaging or environmental friendly print ink. But how big is the influence of graphic design?
Target Group: Students
The Ohio State University is a perfect scenario. Students are open minded and still receptive for change. The student generation is the generation which needs to change their behavior for a more sustainable life (maybe to save money). They will educate the next generation, their own children, and we have to help to educate them to be more aware of the importance of sustainability.
My interests
My main interest right now is Sustainability and Visual Communication Design (focus on graphics). How can VC Design affect people and cause a behavioral change (focus on sustainability)?
How will peoples understanding of sustainability change in the future?
How will peoples understanding of sustainability change in the future?
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